Content design and management; short courses start March 2nd, 2019

Starts Saturday March 2nd, 2019;

Learn how to create content for a website and blog. Use your site to share information, promote products and services and raise your online impact. Starts Saturday March 2nd, 2019, 10 am to 12 pm;

  • Everyone welcome!
  • Based in Worcestershire.
  • Cost £48 (2 hrs) for each part (there are 5 parts to this short course).
  • Please bring along your own laptop (MAC or PC).

You will learn how to create:

A content plan (March 2nd)

  • The customer journey
  • Audience values and tone of voice

Structure your page/post for search engines (March 9th)

  • Promote for organic ranking on google and other search engines
  • Make sure people can find your posts in search engines

Compelling messages using images, text and graphics (March 16th)

  • Why visual communication works
  • Learn what makes a perfect image
  • Learn how to write for the web

Adaptive content (March 23rd)

  • Chunked content for any device, platform or channel

Monitor the impact (March 30th)

  • Make sense of the statistics
  • Deal with comments (and spam)
  • Keep up momentum

For more information or to book

Please message Wendy Corbett

Wendy Corbett, BA (Hons), MA, Dip. Digital Content Designer. Associate Lecturer in Digital Design and Creative Media at the University of Worcester.

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